The emergence of the Foamposite, originally designed the for Michael Jordan's partner in crime Scottie Pippen over 20 years ago, became popular after the clever marketing put together for a young star by the name of Penny Hardaway. The foamposite became a force of its own, with its futuristic outer shell. With its price point exceeding the popular Air Jordan, this did not stop consumers from purchasing and making it a must have among the sneaker community. Nike marketing geniuses brought along clever ads and commercials that set the culture on fire, introducing a small but arrogant figure known as "little Penny", a mini me version of Penny Hardaway. 

49 products

49 products